Mission Statement

The Milwaukee County Zoo will inspire public understanding, support and participation in global conservation of animal species and their environment by creating a unifying bond between our visitors and the living earth and provide an environment for personal renewal and enjoyment

for our guests by:

Contributing to world wide animal management, conservation and research efforts;

Fostering sound physical, psychological and social development for the animal groups inour care;

Sharing our knowledge with the intent to reinforce the human-animal-earth bond;

Improving the quality of our professional development, administration and operating environment;

Striving for the financial self-sufficiency of the organization;

Continuing the public-private partnership with the Zoological Society of Milwaukee County.