Mission Statement

The Milwaukee County Zoo will inspire public understanding, support and participation in global conservation of animal species and their environment by creating a unifying bond between our visitors and the living earth and provide an environment for personal renewal and enjoyment for our guests by:

  • Contributing to world wide animal management, conservation and research efforts;
  • Fostering sound physical, psychological and social development for the animal groups in our care;
  • Sharing our knowledge with the intent to reinforce the human-animal-earth bond;
  • Improving the quality of our professional development, administration and operating environment;
  • Striving for the financial self-sufficiency of the organization;
  • Continuing the public-private partnership with the Zoological Society of Milwaukee County.